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Что читать маркетологу?,
10
книг
списком
обложками
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
Customers for Life
Carl Sewell, Paul B. Brown
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Influence
Robert B. Cialdini PhD
Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
John Jantsch
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
Playing to Win: How Strategy Really Works
A.G. Lafley, Roger L. Martin
Principles of Marketing (14th Edition)
Philip Kotler, Gary Armstrong
Авторы
A.G. Lafley, Roger L. Martin
,
Andy Sernovitz
,
Carl Sewell, Paul B. Brown
,
Chip Heath, Dan Heath
,
Dan Ariely
,
Eric Ries
,
Harry Beckwith
,
John Jantsch
,
Philip Kotler, Gary Armstrong
,
Robert B. Cialdini PhD