Библатека Алишера_РСС

В этой книге знаменитый Стив Круг, автор мирового бестселлера «Не заставляйте меня думать» (Don’t Make Me Think: A Common Sense Approach to Web Usability), излагает принципы своего метода по улучшению юзабилити интернет-сайтов. В присущей ему ироничной манере автор описывает процесс тестирования и обнаружения проблем с юзабилити, а также их эффективного устранения.
С помощью этой оригинальной как по форме, так и по содержанию книги вы научитесь оценивать удобство и функциональность любого сайта, вне зависимости от стадии его разработки. Автор объясняет, как концентрироваться на наиболее серьезных проблемах юзабилити и как быстро и эффективно их устранять.

Книга предназначена для веб-дизайнеров, веб-программистов, менеджеров интернет-проектов и всех интересующихся вопросами юзабилити и дизайна интерфейсов.

• проектирование

I love getting other people involved in projects and fuelling creative collaboration, and because of this I’m always on the look out for new workshop games and techniques. “’Gamestorming’ is a playbook for people who want to design the future, to change the world, to make, break and innovate. It’s a rough-and-ready toolkit for inventors, explorers and change agents who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces, to engage others, and to start, grow and sustain movements for change.”

• Design

• Design

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

• Design,
• social

One of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets… Verganti also includes a useful section on how executives can attempt to instigate their own programs of radical innovation. One of the Best Innovation and Design Books of 2009. — BusinessWeek, December 16, 2009

How should a company devise new meanings and create the designs to embody them? Mr. Verganti suggests that companies form relationships with «interpreters» —individuals and organizations looking at settings similar to the one in which the company’s products would be used. For Mr. Verganti, it might be said, if life imitates art, corporate life should imitate the making of art. — The Wall Street Journal, October 9, 2009

If you follow Mr. Verganti’s advice, it may take a while, but your competition will be left wondering how it was you managed to redefine (and capture) their business». — San Francisco Book Review, September 2009

Verganti… tells how design innovators add «unsolicited meaning» that consumers don’t even know they’re craving – and they create products people can’t live without. — BiZed, November-December 2009

One of the best books of the year is undoubtedly «Design-Driven Innovation». In it Verganti attacks one of the central mysteries of innovation–how can a company successfully create a product that is a radical break from the past, and which shows the way to a new future? — John Caddell on The Customer Collective, August 12th 2009

Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something «meaningful» rather than just acquire things. Roberto Verganti, in his new book, Design-Driven Innovation, argues that there is a «Third Way of Innovation,” driven by meaning, or to be more precise, by those cultural «interpreters» who have the ability to «make sense of things» and give existing things new meaning — and thus create new markets. — Design Mind, September 2009

• Design

We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs.

• Design

Озон — живая легенда Рунета. Он существует с 1998-го и до сих пор удерживает пальму первенства среди книжных интернет-магазинов. В этой книге — вся его история.
Вы узнаете, «какой путь за десять лет прошел OZON.ru, кем и как был придуман, как развивался, какие инвесторы работали с ним в различные периоды, какие проблемы перед ним стояли, как они решались, какие инновации применялись, какие «грабли» попадались на его пути»…
Если у вас в планах собственный интернет-проект, если вы уже работаете в интернет-бизнесе или вам просто интересно, что происходит по ту сторону монитора при заказе онлайн, — прочитайте эту книгу.

Очень хочу прочитать. Найти бы в цифровом виде

• music,
• biography